Onboarding Wizard Form

Onboarding Wizard Form​

Onboarding Wizard Form

The explanations below will help you complete the Onboarding Wizard Form. Your form responses will impact the default starting points for your financial model, and when you’re finished, you’ll be able to change any of the responses in the Google Sheet model itself.
If you still have questions, please email us at help@flowcog.com.
Cash balance ($ approx, or exact)

Your total current cash balance (either as of today or the end of last month). Needed to project future cash balances and other Balance Sheet line items.

Number of employees (full-time only)

Current total number of employees. Needed to project payroll and other headcount-based expenses.

Avg annual employee salary (approx $, excluding taxes & benefits)

Average salary needed to project payroll expense.

Number of paying, live clients (approx) 6 months ago

Total number of clients using your SaaS product 6 months ago, even if they’re no longer clients. Needed to project growth rates and revenue.

Current number of paying, live clients (approx)

Clients using your SaaS product. Needed to project growth rates and revenue.

Avg annual contract value (approx $) per client

Per single client. Needed to project growth rates and revenue.

Do you have multiple pricing tiers and/or variable pricing?

Needed to forecast a range of contract values, and thus revenue.

Avg monthly marketing spend (approx $)

Needed to forecast marketing expense, as well as the number of new clients sourced from marketing each month.

If your opportunities come from organic traffic/word-of-mouth in lieu of all/a portion of marketing spend, enter the following:

  • For the “Avg monthly marketing spend” question, enter an amount that matches actual marketing spend, or a small amount (e.g. $100)
  • For the “Avg cost to source an Open Opportunity” question, enter a separate amount (e.g. $5). This value, along with the value from above ($100), implies 20 new open opportunities each month are sourced by marketing spend, organic traffic, and word-of-mouth combined.
Avg cost ($ of marketing spend) to source an Open Opportunity

The model’s marketing funnel goes from Marketing Qualified Lead (MQL) -> Sales Qualified Lead (SQL) -> Open Opportunity.

If you only know your marketing spend per MQL, divide that dollar amount by 15% and enter the result.

If your opportunities come from organic traffic/word-of-mouth in lieu of all/a portion of marketing spend, enter the following:

  • For the “Avg monthly marketing spend” question, enter an amount that matches actual marketing spend, or a small amount (e.g. $100)
  • For the “Avg cost to source an Open Opportunity” question, enter a separate amount (e.g. $5). This value, along with the value from above ($100), implies 20 new open opportunities each month are sourced by marketing spend, organic traffic, and word-of-mouth combined.
Number of new Open Opportunities sourced each month from outbound sales efforts (approx)

The model’s sales funnel goes from Sales Qualified Lead (SQL) -> Open Opportunity -> Customer.

If you know the total number of SQLs sourced by outbound sales efforts, divide that number by 2 and enter the result.

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