# SaaS financial projections made easy.

#### Be confident in your growth trajectory. Battle-tested with investors.

###### Trusted by high-growth SaaS companies

###### Who we are

## Your SaaS finance engine

##### Our software predicts your cash runway and growth trajectory.  Get clarity for strategic decision-making and raise money with confidence.

FlowCog: credible projections for your SaaS company - YouTube

[FlowCog: credible projections for your SaaS company](https://www.youtube.com/watch?v=Ew683LxJPyQ)

### Gain credibility with investors

Let key business metrics, not arbitrary markups, drive your forecast and business strategy.

### Onboard instantly or with an expert

A SaaS finance expert is there if you need them. Have an existing model? We'll port it over.

### Don't reinvent the wheel

No need to build logic from scratch. Enter inputs and get trusted results, KPIs, and charts.

###### How we're different

### Exclusively for SaaS

###### Our tool is specifically designed for SaaS, with pre-built logic and smart default inputs tailored to your company size. If you're not a SaaS company, we aren't for you.

- SaaS benchmarks
- Headcount auto-generation
- Scenario analysis & budget vs actuals

###### Our promise

### 20 min onboarding (yes, really)

###### First, you'll answer a quick 10 question onboarding form. Then, FlowCog auto-generates your model. Now you're ready to start fine-tuning the model and seeing results!

- QuickBooks & Stripe integrations
- We port over your existing model
- Google Sheets 2-way sync

Focus on the most meaningful drivers to understand your trajectory and runway.

### Your nerdy finance sidekick that crunches the numbers for you (with AI)

#### Smart default inputs

FlowCog uses your onboarding responses to predict appropriate default inputs (that you can change).

#### Simulation analysis

We perform Monte Carlo simulation analysis on your inputs to give you a range of revenue and cash outcomes.

#### Dashboard charts

Beautiful data visualization that's easy to export for use in your pitch deck or board presentation.

#### Financials - historical & 5 future years

A full set of financial statements: an income statement, balance sheet, and cash flow.

### SaaS metrics automatically calculated for you & investors

- Company valuation
- Monthly recurring revenue
- Customer lifetime value
- Cash runway
- Customer acquisition cost
- Gross margin, EBITDA, and net income
- LTV : CAC ratio
- Retention rate & churn rate
- SaaS Magic Number and burn multiple

### FlowCog

- Quick onboarding
- Bottom-up: key inputs drive outcomes
- Deep analysis and simulations

### Frequently asked questions

What does FlowCog do and how does it work?

FlowCog gives you financial projections to help you raise money (and not run out of it). Here’s how it works:

But my data is a mess!

Bring it on, we’ve seen it all. FlowCog relies much more heavily on growth assumptions than historical data. We’ve already built the logic for these assumptions, you just have to tweak their values.

If your accounting system is messy, you can still choose how line items are mapped to your P&L in FlowCog. Use QuickBooks? Our AI feature automatically does the mapping for you, so everything gets allocated to the proper spot. And even if you don’t have QuickBooks, we’ll still help with this step.

But I already use Baremetrics / SaaSOptics / etc, why do I need FlowCog?

FlowCog doesn’t just analyze the past. We take growth assumptions and generates a full pro-forma financial model that investors and boards require. Simply put, other tools don’t have the bottom-up growth assumptions logic to forecast new customers, revenue growth, and cash runway.

How is FlowCog different from an Excel template?

In FlowCog, you don’t have to choose what to model out and build all the logic to connect everything. We did that for you. Just tweak the growth assumption values and get answers.

How reliable are the model's projections?

No model is perfect, and all models are only as good as their inputs (garbage in, garbage out). However, some models are less wrong than others in terms of their methodology (top-down with naive growth assumptions vs a robust bottom-up approach) as well as structure (which dictates how error-prone a model is).

To make your projections more useful, FlowCog runs a simulation analysis so you get to see a range of hundreds of outcomes (not just a single one).

### What clients are saying

"FlowCog is flexible and robust. Onboarding was quick, and the model consistently delivers insight into our trajectory."

Jack Sinclair

Co-founder and CFO, Bolster

### Seriously, if you're not a SaaS company, this tool isn't for you.  We're all in on SaaS.