# Flow-Blog

#### Where we explore SaaS finance topics, release free analysis templates, and maybe make a few SaaS-y jokes.

A credible SaaS financial model is not only useful for third parties; it should also guide your company strategy. But how do you build one you can trust? Hint: use the one linked...

[Read More](https://flowcog.com/saas-financial-model-template/)

The magic word that hypnotizes investors: recurring revenue. So how can you use this to your advantage? Enter revenue-based financing. … Read More

[Read More](https://flowcog.com/revenue-based-financing-ownership-dilution/)

The age old question: Excel or Google Sheets? Many finance folks will default to Excel, since that’s what they’re used to. However, Google Sheets has some very compelling features that set it apart,...

[Read More](https://flowcog.com/financial-models-in-google-sheets-vs-excel/)

Customer churn can be a real blow to your SaaS business. That’s why it’s so important to keep track of your net dollar retention rate (NDR). This measures how well you retain customers...

[Read More](https://flowcog.com/net-dollar-retention-rate-saas-free-calculator-template/)

Don't know what to include in your SaaS cost of revenue? Check out our post to help you figure it out (it's more complicated than you think). Includes examples from public SaaS companies...

[Read More](https://flowcog.com/saas-cogs-cost-of-revenue-cogs/)

QuickBooks makes it hard to get a SaaS P&L because it doesn't allocate expenses (e.g. payroll) across different accounts. If you want to see a proper gross margin, you'll need to allocate these...

[Read More](https://flowcog.com/quickbooks-profit-and-loss-saas-format/)

401k fees calculator and provider comparison - a free tool to help compare how they affect 401k balances over time. The math may seem straightforward, but it actually gets complicated and depends on...

[Read More](https://flowcog.com/401k-fees-calculator/)

We recently released a free tool to help startup founders understand liquidation preference, participating preferred stock, and non-participating preferred stock. These are terms you must know if you take on outside capital -...

[Read More](https://flowcog.com/liquidation-preference-calculator-participating-vs-non-participating/)

Simple daily cash forecast template to help founders/finance teams. … Read More

[Read More](https://flowcog.com/free-cash-forecast-4-week-rolling-daily/)

A financial model is a tool that helps you predict your company’s future performance. It converts assumptions into projections for revenue, expenses, and cash. As a result, you get ongoing, actionable insight to...

[Read More](https://flowcog.com/purpose-of-financial-models/)

This decision could make or break the credibility of your projections. Imagine you’re in a board meeting and an investor ask why you’re projecting 50% revenue growth if marketing spend is being cut....

[Read More](https://flowcog.com/modeling-approaches-top-down-vs-bottom-up/)

SaaS revenue stems from new customers and renewals. While the latter gets a lot of attention (since recurring revenue is the magic of SaaS), in this post we'll focus on forecasting new customer...

[Read More](https://flowcog.com/saas-revenue-projections-new-customer-growth/)

A well-staffed Customer Success (CS) team is crucial for a smooth onboarding process and customer retention. As such, when your company customer base grows your CS staffing levels must follow suit. However, a...

[Read More](https://flowcog.com/template-customer-success/)